History, branding and social responsibility
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ANNOUNCES
1
PHILANTHROPIC AND CHARITABLE ACTIVITIES AT THE END OF THE NINETEENTH CENTURY AND THE BEGINNING OF THE TWENTIETH CENTURY
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INVOLVEMENT OF THE CREDIT INSTITUTE AND ECONOMIES „VICTORIA” FROM ARAD IN THE PROBLEMS OF THE ROMANIAN SOCIETY (1900-1914)
The Victoria Credit and Saving Institute in Arad, also known as the Victoria Bank, played an important role in the evolution of Romanians from the dualist monarchy. Considered the second Romanian bank, it granted loans with convenient interest rates and competed with...
HISTORY AND BRANDING
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A BRAND OF ARAD – THE MINIȘ CADARCA
Among the Arad brands, I stop at a famous wine, the Miniș Cadarca. Its history begins more than 250 years ago, when a nobleman who owned the Miniș estate knew how to capitalize on the natural resources of the area and through modern techniques for that era obtained a...